top social media platforms in southeast asia 21 Nov top social media platforms in southeast asia

Social media market share Asia 2022, by platform. Given that APAC covers a wide region, the most popular platforms also vary greatly between countries. Although the big players like Facebook and Twitter are still very popular, there are others that are unique and virtually unheard of in the West. Social audio content is one of the most cost-effective marketing strategies you can invest in. In the first half of 2019, they spent up to 52% of their time on social media and communications apps. SNOW is a South Korean messaging and multimedia app. Based on the number of monthly active users, the most popular social media platforms in Japan are LINE and YouTube. LinkedIn did slightly better than Twitter with 370,000 reached users via ads. Note that GWI doesnt include YouTube in its social media questions, which explains why it doesnt appear in these rankings. Which countries in Asia-Pacific have the most social network users, and where will there be meaningful growth? Business owners often go where their customers are. Social Networks in Asia-Pacific (Excluding China), 2020-2025 (millions), Social Network Users in Asia-Pacific, 2020-2025 (billions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network Users, 2022 (millions), TikTok Users in Asia-Pacific, 2019-2025 (millions, % change, and % of internet users), Top 5 Countries in Asia-Pacific, Ranked by TikTok Users, 2022 (millions), Snapchat Users in Asia-Pacific, 2020-2025 (millions, % change, and India as a % of APAC Snapchat users), Social Network Users in India, by Platform, 2020-2025 (% of social network users), Social Network Users in Southeast Asia, by Platform, 2020-2025 (millions), Social Network User Growth in Southeast Asia, by Platform, 2022 (% change), Social Network Users in Select Countries in Southeast Asia, by Platform, 2022 (millions), Social Network Users in Indonesia, by Platform, 2020-2025 (% of social network users), Social Network Users in China, 2020-2025 (millions, % change, and % of internet users), Douyin Users in China, 2020-2025 (millions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network User Penetration, 2022 (% of internet users), Facebook Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Instagram Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Twitter Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Social Network Users in Japan, by Platform, 2020-2025 (% of social network users), Social Network Users in South Korea, by Platform, 2020-2025 (% of social network users), Social Network Users in Australia, by Platform, 2020-2025 (% of social network users), Social Network Users in New Zealand, by Platform, 2020-2025 (% of social network users), TikTok Users in Southeast Asia, 2020-2025 (millions, % change, and % of internet users), Instagram and TikTok Users in Southeast Asia, 2020-2025 (% of internet users), Social Network Users in Asia-Pacific, by Platform, 2021-2025 (millions). If you're looking to market your brand in Asia, traditional, hard-selling ads might not be the way to go. That's user-generated content, or UGC for short! Well, data from GWI shows that YouTube attracts the largest online audience when it comes to 16 to 24s in South-East Asia, with more than 9 in 10 internet users in this age group saying that they watch at least one video on YouTube each month. ", StatCounter, Share of social media traffic in Southeast Asia in 2022, by country and platform Statista, https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/ (last visited March 01, 2023), Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph], StatCounter, February 28, 2022. This indicates that many Thai people use Facebook to gain new information and to shop for new products. Many Filipinos use it to gather news and current events. The Malaysia Country Commercial Guide of the US Department of Commerces International Trade Administration names 10 of the countrys most popular social commerce platforms, but were including just the top five here: Filipinos love social mediaso much so that their country has been labeled the Social Media Capital of the World. Topics Social Media Users Social Media Usage Worldwide Executive Summary If you are an admin, please authenticate by logging in again. Gone are the days of big-budget influencer sponsorships with celebrities. Statista assumes no QQ is a cross-platform instant messaging and VoIP software service developed by Chinese tech giant Tencent. "Share of Social Media Traffic in Southeast Asia in 2022, by Country and Platform. It is an all-in-one messaging super app that also provides services such as payment, news feed, bookings, food delivery, and more. Instead, you can focus your efforts on 1 or 2 of the larger platforms, safe in the knowledge that youll still have the opportunity to reach the majority of the regions younger internet users. There's Beams, Spotify Podcasts, Twitter Space and more. Youku is free to use, but it also offers paid subscription services that give users access to additional content and features. In fact, 44% of the respondents for Econsultancy, Magento and Hootsuites 2019 report (The State of Social Commerce in Southeast Asia) admit to making three or more online purchases in the past month because of social media posts or ads. Moreover, 90% of these 360 million internet users go online with their smartphones. As elsewhere, social media is massively popular across Southeast Asia. Read our article on Malaysia digital marketing platforms and tips for Malaysia digital marketing success, including social media marketing, SEO, and ecommerce. As for what products the Vietnamese buy on these platforms, fashion products are at first place with 55% of all purchases. The average daily time using social media is 1 hour and 56 minutes and the average number of social media accounts per user is 8. J&T Express offers social commerce sellers comprehensive order fulfilment and warehouse management solutions, as well as the capacity to do international and last-mile deliveries. Cyworld was the most popular social media platform in South Korea in November 2011, with 24.7 million users. And Vietnamese social commerce shoppers are quite loyal. WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. But with that, thanks very much for joining me today I hope you found this session useful, and I look forward to seeing you again sometime soon, somewhere across the internet. It is important to note that there is localized preference such. the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. This text provides general information. Use tab to navigate through the menu items. It will have 60% more users than Snapchat and twice as many as Twitter this year. WHO WE ARE? That's the power of branded content in action! In 2023, social media is serving up some amazing opportunities for businesses with features like TikTok Shop, Instagram Shop and more. Social media statistics for Thailand in 2022. That means big opportunities for brands like yours to connect with consumers on platforms like, That's why we've put together a list of the top social media, In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. (Indonesia is in first place, followed by the UK at #2, Thailand at #3, and Malaysia at #4. It had the largest social media penetration rate in Indonesia of 94% as of Q3 of 2020, while Facebooks penetration rate sits at around 61%. Only Vietnam falls below the global average, but Vietnamese people still spend an average of 6 hours and 47 minutes online each day. Other popular Japan-specific social media platforms include Niconico (video sharing), Snow (selfie camera app), Ameba (blogging). Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. In-depth analysis, benchmarks and shorter spotlights on digital trends. This is according to Hootsuite's report. Comparatively, those in Japan spend 51 minutes per day on social media (as of 2020). document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); #SMPerth 2023 | Privacy Policy | Sitemap, How to overcome 6 small business challenges during COVID-19, Social Media Sins // 7 things to avoid at all costs. In fact, the Asia Pacific region is expected to see a growth of over 30% in the influencer marketing platform market between 2019 and 2025. Beauty products come in at second with 30%; and books, stationery and gifts are at a distant third with 16%. Then you can access your favorite statistics via the star in the header. That means big opportunities for brands like yours to connect with consumers on platforms like TikTok, Instagram, and YouTube. Consumers also love to spend big. In some geographies, however, there are significant challenges. That's why we've put together a list of the top social media marketing trends and strategies in Asia that are shaping the market in 2023. AJ Marketing | Unlock the Power of Influence, Newsletter | LinkedIn | Twitter | Instagram, Global HQ:68 Circular Road #02-01, Singapore, 049422. Social media has surpassed physical retail to become the second most popular shopping format in the region, second only to e-commerce. Indonesians mostly use social media platforms to communicate and interact with friends and family in an archipelago with over 17,000 islands. With Facebook Shop, Instagram Live Shopping, Tiktok Shops, and Product Pins from Pinterest, shopping is as seamless as it gets. Arming yourself with Japanese social media marketing experts is a surefire way to reach your target customers in Japan. This new way of shopping is called S-commerce, or social media commerce, and it lets brands sell products directly on social media platforms no need for consumers to jump around to different sites. However, plenty of other platforms do attract large numbers of young adults, and Instagram attracts almost as many 16 to 24s as Facebook does across those larger South-East Asian economies. Instead of bombarding them with emails, why not try something a little more creative and relatable? TikTok Marketing will be on the Rise TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. Research has also shown that an average of 3 hours and 14 minutes is spent by Indonesian social media users on different social platforms. The Master of Arts in the Languages and Cultures of Southeast Asia focuses on the languages, cultures, history, and societies of an important, culturally diverse region currently undergoing rapid development. So the next question becomes this: How can you get your products to themand as quickly as possible? Instagram ranked second at 21 percent, but in contrast to the user numbers that I shared in the previous section WhatsApp ranked third, with just over 15 percent. Top 7 Social Media Trends in Asia in 2023, Ready to level up your brand's social media game in Asia? Meanwhile, that average rises to more than 8 platforms per month for young adults in Malaysia, the Philippines, and Singapore. Not only does social audio help build credibility and trust for your brand, but it also opens the door for interactive communication with your community. Different types of international shipping, explained, They can easily reach a wider group of customers, Compared to eCommerce marketplaces, it is easier for them to set up their business and have a low overhead, They can also leverage their personal networks to sell and reach other networks, 40% of sales are done via social commerce, Electronics, fashion, and health & beauty as the top three consumer categories, making up 70% of online sales, 10 million Indonesians buy only via social commerce, and another 10 million also buy through marketplaces or e-tailing, Social commerce makes up more than US$3 billion in GMV, and is predicted to go up to between US$15 billion and US$25 billion by 2022., 87% of them use social media to sell their products, The Philippines percentages for the first two social media platforms are also the highest for all the surveyed countries, Only 63% of Singaporean merchants do social selling (with Indonesia having a much better 80% rate). Lets explore the most popular social media platforms among APACs top 5 countries with the most amount of active social media users: China, India, Indonesia, Japan, and the Philippines. With over 325 monthly active users, it hosts both user-uploaded videos and full-length movies. Currently, you are using a shared account. Curated marketplace for fundraising . Find the best Social Media companies and startups to work for in South East Asia on Wellfound (formerly AngelList Talent) - See company jobs, overviews, benefits, funding info, employee reviews, and more. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other . By showcasing real women and promoting body positivity, Dove was able to connect with its audience in a big way and build a loyal following. And if you have any questions about the content Im presenting today, please feel free to contact me on social media; youll find me on LinkedIn and Twitter as eskimon. Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, 11 Times SquareNew York, NY 100361-800-405-0844, 1-800-405-0844ii-sales@insiderintelligence.com. User-generated content is a Powerful Key to Brand Building, 7. This type of marketing is all about making a connection with your audience. What separates the apps is SNOWs myriad of filters and stickers, which incorporate augmented reality. Shopping just got a whole lot easier, thanks to the latest features from your favorite social media platforms. The average amount of time spent per day on social media is 1 hour and 8 minutes, while the average number of social media accounts owned per internet user is 6.3. The overwhelming popularity of Facebook in the region has led to four Southeast Asian countries appearing in the top ten of largest advertising . Plus, shop ads are personalized based on a consumer's social media activity, making it easier to reach a targeted audience. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. Three years after its launch, the platform had evolved into a more well-rounded microblogging platform that included imagery and video. The use of social networks remains above all useful for keeping in touch with family and friends, for 47.5% of users aged 16 to 24. 74% of Japans internet users are on social media as of 2021, an increase of almost 5% compared to 20204. Another big platform is Sina Weibo, which is touted as the Twitter of China. PayPals Asian social commerce report notes that: No wonder 69% of Philippine merchants not doing social commerce are looking to get in on the action. That's why UGC is such a valuable tool. 64% will return to a store they have already bought from in the past. View all stats Browser All of the stats that Ill be sharing with you today come from the ongoing Global Digital Reports series that I produce on behalf of We Are Social and Hootsuite. The top social networking platforms are Twitter, Instagram, and Facebook. LINE is a Japanese messaging app that is popular across Asia. A paid subscription is required for full access. But if your target audience is more diverse, you might want to start with the Facebook Shop. Research from GWI shows that 99.6 percent of South-East Asian internet users between the ages of 16 and 24 use social media every month, making it the number one online activity for this demographic even ahead of using search engines. Well, once again, the data holds some surprises. When expanded it provides a list of search options that will switch the search inputs to match the current selection. Some of the biggest hits with consumers are audio content, micro-influencer marketing, branded messages, short-form videos, and user-generated content. TheSee this and similar jobs on LinkedIn. The majority of these (445 million/99.5%) access social media via their mobile phones. While the app is mainly used in South Korea, its also popular in other countries throughout Asia. Show publisher information This statistic is not included in your account. Across South-East Asia, people aged 16 to 24 spend roughly 60 percent of their waking lives online. QQ has various additional features, including games, music, and a news feed. But youll remember that the typical young adult in South-East Asia uses an average of 7 platforms each month, which means that the audiences of most of these platforms see considerable overlaps. Kakaostory is also quite popular, ranking 6th in DigitalReportals study. Have you hopped on the social audio trend yet? View social media market share by year Last 12 Months 2021 2020 2019 2018 2017 View all years. MoEngage is also listed in G2's Top 50 Best Marketing Products worldwide for 2021. YouTube is the most popular, with 94.2% of internet users using the platform. Euro Freelancers. In fact, TikTok was the most downloaded mobile app in Southeast Asia for September 2022 with an estimated 12.2 million installs! This micro-blogging platform has over 560 million monthly active users. "Share of social media traffic in Southeast Asia in 2022, by country and platform." Selling on Instagram has quickly become a staple feature of the platform, with many businesses seeing significant returns. What Are the Biggest Trends for Facebook, Instagram, Snapchat, TikTok, Twitter, WeChat, and Douyin? When measuring only the percent of people making purchases via mobile devices, all four of the top countries worldwide are in Southeast Asia.) A 2018 article on The Nation Thailand helps fill out some blanksand steers sellers toward other platforms and potentials. Our recent Digital 2021 April Global Statshot Report reveals that global internet adoption has just passed the 60 percent mark, meaning that 6 in every 10 people alive on Earth today now use the internet. And all thats despite long-running issues on internet access, speed, and costs. 82% of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. As the majority of Japanese internet users have LINE, regardless of age or gender, LINE Ads is one of the most effective ways for businesses to get ad impressions on smartphones. Young women across the region say that they spend even longer online than their male peers, with the typical female internet user in this cohort saying that she spends nearly 10 hours online each day. And in fact, social media activities now account for almost a quarter of this age groups waking life, assuming that the typical person sleeps for between 7 and 8 hours a day. Marketing experts is a South Korean messaging and VoIP software service developed by Chinese tech giant Tencent between countries platforms. Spend roughly 60 percent of their time on social media marketing experts is a surefire way reach! Instagram, and Product top social media platforms in southeast asia from Pinterest, shopping is as seamless as it gets Chinese giant... Countries throughout Asia bombarding them with emails, why not try something a more... In DigitalReportals study in the first half of 2019, they spent up to 52 of! 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